For start-ups, the chief marketing concern is the cost involved.
With limited budgets and operating on tight strings, making a big splash of
their budding enterprise becomes a challenge that is hard to surmount even if
the best services are being offered. Marketing ones services on the internet is
the cheapest alternative available which has as much reach or more as any other
medium of advertising. The crux of online marketing can be summed up in three
words Search Engine Optimization or SEO as we popularly know it. Outsourcing SEO functions is a viable option for start-ups as it requires constant
attention and update.
What does SEO
from Bottom- up Involve?
SEO for start-ups means building the set-up starting from the
foundation. An SEO strategy has to be charted first and keywords need to be
identified to promote the company website. Once the rich keywords have been
identified, they must be smartly integrated with the website content, URL and
in every further correspondence by the company. The SEO promotion happens at
two levels:
- On-page SEO
- Off-page SEO
Both on-page and off-page SEO have to be simultaneously executed and monitored regularly. The on-page content gets markets using the off-page SEO strategies.
Where to
start?
The process begins with developing a comprehensive website that has
a pleasing design, is easy to navigate and has the right tabs. Once the web
page is set up we begin with the off-page SEO strategy execution through Social
media marketing, link building, and online Press release etc.
Social Media
marketing
The power of social media is quite apparent to everyone. Setting
up a page for the business on s has become imperative for all companies,
irrespective of their size and reach. It is the fastest way to garner audience
and spur proactive interest from the right channels. Leading social media
websites release their strength in promoting businesses and offer rich
statistics and research reports to analyse the promotions.
Link Building
Building links is akin to earning currency on the internet. It is
a perfect give and take relationship whereby a few sites will let you publish
your web link on their sites in return for great content in the form of
articles, blogs, videos or images that aren’t promotional but informative and knowledgeable.
Conversion
Optimization
Conversion optimization is the latest upgrade in the SEO trend
which is just a few years old concept. While earlier SEO service providers
concentrated wholly on promoting keywords and links, now they are even paying
attention to the conversion.
Finally, online marketers are beginning to recognize that
generating traffic is only half the battle won, the real challenge lies in
converting the visitors to customers. This is being done through:
- Collection and analysis of data regarding the website quality and the type of visitors you are receiving
- Website assessment to understand what operational features on your website are becoming a hurdle for visitors stopping them from making a purchase
- Target identification: If your visitor has landed on your website through pay per click or search result, then they must reach the relevant landing page not your home page. Further, identifying target audience can also improve your marketing focus.
For budding businesses, following up and conducting SEO full time
might take their focus away from their main business area. Hiring a full time
SEO team might be an expensive idea at the initial stage, so Outsourcing to SEO service providers
might be a smart choice.
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